• National highways launches online community for professional driver

  • As part of an ongoing commitment to deliver high-quality customer service for the freight industry, National Highways has recently created and launched an online community to enable professional drivers to interact.

    The community is an online space where those in the industry can share views and discuss the motorways and major roads located in England. There is a website and a mobile phone application that can be accessed on the go.

    The community has been created to provide support to professional drivers who routinely travel up and down the UK. Those who join the community will be invited to participate in a wealth of research activities. There will be discussion forums, short surveys to fill out, and many other options to share and collect information.

    The information that will be collected as part of the community will provide important information on a regular basis. Professional drivers have a lot of experience navigating the roads of England and the information provided will give valuable feedback that National Highways can use to make much-needed maintenance and change where necessary.

    The aim is to gather important opinions from professional drivers to identify what changes are needed in the community, as well as those needs not being met.

    Topics include things like new technology, the accessibility of the profession in relation to a wider audience and the overall quality of roadside services and assistance.

    Furthermore, professional drivers who participate will have the opportunity to create and lead discourses with other community members about some of the topics that they feel are important. The hope is that the resulting information will come directly from professional drivers and will be representative of their important opinions as a whole and provide much-needed information.

    There are plenty of incentives that are being released all the time to try and encourage professional drivers to integrate into the community and provide feedback.

    For example, members will be given access to a monthly prize draw, and members will be selected to participate in focus group lead activities which will provide them with up to £40 in cash prizes in return for their cooperation.

    Naturally, these changes and this planned community are very optimistic. The obvious expectation and hope is that a large number of professionals will participate and deliver valuable feedback which can be used to directly enhance the overall success of the community at large.

    It is nice to see that a direct mouthpiece is being created between the big authorities and professional drivers, as they will often have the most feedback to give when it comes to public roads and services.

    In summary, the expectation from the community is that this will generate some long-term changes that will be beneficial for professional drivers and everyday vehicle users.